Cannes Lions

NEWSPAPER

INDIE, Amsterdam / DE PERS / 2011

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This campaign can unfortunately not be translated. We used audio fragments of real Dutch speeches, such as right wing politician Geert Wilders, Prime Minister Mark Rutte and opposition leader Femke Halsema during the Dutch elections. We undercut the fragments at an unexpected moment with the sound of a newspaper page being turned. This created the effect that the political leaders read their arguments from the newspaper - De Pers, the most quoted daily Newspaper.

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