Cannes Lions

NEWSPAPER

OGILVY & MATHER, Mumbai / THE ECONOMIST / 2010

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Overview

Entries

Credits

Overview

Outcome

- 11,194 SMS responses were received between 8th Nov and 1st Dec.

- Subscription registrations on www.economist.com went up by 44% during the campaign period.

- And the website www.interprettheworld.in registered 66,851 visitors and 1,34,431 page views in a matter of just two weeks.

The campaign achieved all this, apart from becoming a popular topic of conversation, and at times heated debate, across the country.

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