Cannes Lions

NEWSPAPER

GREY WORLDWIDE GERMANY, Dusseldorf / HANDELSBLATT / 2006

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Handelsblatt relaunched the newspaper in November 2005.The target group are decision makers and opinion leaders, chiefly between 35 and 55 years old, with an above-average net household income, well educated and 95% are male.The Handelsblatt REM commercial uses the example of the rapid eye movement – REM – phase to dramatise the general flood of information overwhelming the decision-maker target group. It illustrates that the new Handelsblatt caters to the specific need of this target group for substantial and well-prepared information and that, in the age of information overload, it is the ideal tool of decision makers.

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