The number of subscriptions tripled, reaching the amount of 40,000 (twice the target)92% of the customers renewed their existing subscriptions.27% of the customers contracted new subscriptions or upgraded their subscriptions.The campaign achieved a Return On Investment of more than 800%.This campaign was awarded an Imán AWARD in 2005 and another in 2006 by the FECEMD (Spanish Federation of E Commerce and Direct Marketing) and an Eficacia AWARD in 2005 by the AEA, (Spanish Advertisers’ Association).