At a time when people are bombarded by a torrent of information, the media plays a fundamental role in interpreting the pertinent details. Asian Bird Flu is an example of the confusion that can occur when a poorly-understood subject invades the daily lives of the population.The commercial shows a chicken walking, looking quite lost and disoriented. Suddenly, it sneezes. All attention shifts to the "villain", who is surrounded by guns, scythes and even a bomb.The commercial ends with the following question: "Afraid of the Flu?" The reply is the basis of the campaign: "Information is the best remedy".