Cannes Lions

NEWSPAPER

THE NAME, Rome / IL MANIFESTO / 2010

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Overview

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Credits

Overview

Outcome

Given that reader retention and generation of interest were the primary business objectives of the campaign, it was gratifying that the operation resulted in the newspaper receiving high numbers of e-mails and phone calls of appreciation. Fifty sick bags were distributed and on average, for every bag in circulation, the editorial office received between nine and ten messages of thanks and congratulations. After only one day of the operation, the newspaper registered a 10% increase in sales.

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Shortlisted Cannes Lions
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