The concept built up one question: how do you make the German population care for censorship and violation of press freedom when these nuisances basically don’t exist in their country? We decided, for one day, we would bring these into the German’s lives, right in front of their faces: their daily newspaper.

Cooperating with the big newspapers "Die Welt" and "Welt Kompakt" we had them being released with completely blank coverpages. Only a small advertisement was put up with our message: This is what your newspaper would look like without press freedom. The ad further linked to the organisation’s website.

The newspaper’s total circulations reached 265,000 – the total hits on the "Reporter ohne Grenzen" website increased by 700% to 270,000 on the release date. Within May, donations went up by 63%. Furthermore the initiative was widely featured and discussed in other newspapers, such as Bild, Germany’s largest newspaper, as well as on various online and social media platforms (Facbook, twitter) and on German national television.