Cannes Lions

NEWSPAPER WITHOUT WORDS

HAKUHODO DY MEDIA PARTNERS, Tokyo / MAINICHI NEWSPAPERS / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Without words, the pictures tell the world news.

By watching the news by pictures with kids, we make the newspaper through which everyone can talk about what is going on in the world.

Outcome

2 million copies of this newspaper were printed, and we received many responses.

I read the newspaper with my child for the first time.

My children said they wanted to learn more about the news.

Teachers requested it to use as a teaching materials.

We received over 1,000 calls.

“Newspaper without words” will create the real interactive that is not only “between newspaper and people”, but also makes conversation between people.

With the other method from the digital technology, it has created the most human interactive media.

Similar Campaigns

12 items

IF YOU READ,BECOME CHANGED - CAT

PYRAMID FILM, Tokyo

IF YOU READ,BECOME CHANGED - CAT

2015, MAINICHI NEWSPAPERS

(opens in a new tab)