Cannes Lions

NEXTEL DIRECT CONNECT

GOODBY SILVERSTEIN & PARTNERS, San Francisco / SPRINT / 2008

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The Sprint/Nextel Direct Connect “What if Blue Collar Workers Ran the World?” campaign celebrates the hard-working efficiency of blue-collar workers, the primary users of Nextel Direct Connect phones. Each spot takes one type of blue-collar worker and places them (and their phones) in well-known institutes of inefficiency (Congress, the Department of Motor Vehicles, and an Airport), and shows just how much work could get done if these places were run by the right people – with the right technology. And as it turns out, the answer is, quite a bit.

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