Cannes Lions

NGO

KONG, Amsterdam / CORDAID MENSEN IN NOOD / 2011

Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Street View is a great way of looking into the lives and environments of others. But what if you could take a look into a third world country at war? If you read about this on Twitter or Facebook you’d be more likely to click and watch. But this particular Street View Sudan isn’t designed to explore for a long time; after 15 seconds we take control of the view and focus on a real (video) story of a real refugee. She has fled the rebels where she’d been raped for three months. She now lives in unbearable circumstances. Having heard her story it’s difficult to resist the plea for a donation.

Outcome

After 6 days 125,000 visitors viewed Street View Sudan, 1% of whom reacted to the story with a donation (10 euro’s minimum).

Similar Campaigns

7 items

This is not a Mannequin Challenge

OGILVY ARGENTINA, Buenos aires

This is not a Mannequin Challenge

2017, FAME | FAMILIAS AME ARGENTINA

(opens in a new tab)