OGILVY GERMANY, Frankfurt / COCA-COLA / 2013
In the TV spot ‘Night Boost’ a group of young women are on a night out in Berlin. Coke light accompanies them like a member of the gang and constantly gives them a push, without restricting them thanks to zero calories. This role of the product refers to the mindset of these girls nowadays: “now, not later”, “like this, not differently” and “everything without regrets”.
The music track is licensed music by Icona Pop "I don't care, I love it".