Cannes Lions

NIGHT VIEW ASSIST

JUNG von MATT, Hamburg / DAIMLER / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The Mercedes-Benz Night View Assist makes objects visible that, otherwise would have been hidden in the dark. Therefore, we created a calendar that, by daytime, shows great pictures of fascinating desert roads and mountain passes. By night-time, in contrast, animals appear out of nowhere, in the middle of the road – plainly visible to the beholder, due to being printed in fluorescent colours.

Outcome

Within a short time, our calendar became a collectible and car lovers all over the country requested their personal copy.The feedback from clients and the dealerships: The calendar became a nice gadget to show to guests and visitors in your house or office.

Similar Campaigns

12 items

By Design

TEAM DETROIT, Dearborn

By Design

2016, FORD

(opens in a new tab)