MOBILE SCREEN: The world's first cinema advert with invisible image elements. To demonstrate the life-saving effect of the KIAs "Smart Night View" system.

This interactive film aired in German cinemas.

The additional infrared headlamps on the 'Smart Night View' system light 5 times further along the road than normal dipped headlamps. The driver notices nothing, as human eyes can't process infrared light. But the system's camera can. For the camera, the area lit with infrared is as bright as day, so hazards invisible to the driver can be detected and shown on a screen. So that consumers can experience this impressive effect, we created the world's first cinema advert with invisible image elements. We use a modified laser to project invisible infrared light hazards onto the image of a night-time drive. Cinema goers were asked to view the ad through their smartphones. The smartphone camera makes the infrared light visible and the audience suddenly sees things, which were previously invisible.

We took the modified laser projector to 18 cinemas in five German cities. During this time, approx. 200,000 cinema goers saw the world's first cinema advert with invisible image elements. 1,953 cinema goers scheduled a night-time test drive.