Cannes Lions

NIGHT WATCH MOVIE

JWT CHILE, Santiago / 20TH CENTURY FOX / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

We used the popular belief that vampires have no reflection in the mirrors and intervened in the mirrors in Blondie Discoteque, so that when the visitors looked at the mirrors they would not be able to see their reflection.Effect: a photograph was taken from where the 'mirror' was to be. A piece of glass was set on, and this then bec ame a 'mirror'.

Outcome

We used the mirror in Blondie Discoteque, during a Vampire Night Party.The investment was small, it cost only US$470, and allowed us to catch the attention of a large portion of the underground circle, primarily those who are part of the vampire culture, a major target of the movie.

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