Cannes Lions
COG1, San Francisco / PACHA GROUP / 2006
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Founded in 1976, Pacha is a lifestyle brand with nightclubs across the world.Pacha's first location was in Barcelona, Spain. Today, there are Pachas in 25 countries. The brand includes a hotel, a magazine, a record label, an island resort and a high-end clothing line.
This banner was part of the teaser campaign for Pacha's first nightclub in North America located in New York City.
The banner leverages Pacha's iconic "Cherry's Logo" which has been in place since the late 1970's and adorns everything the company makes from clothing to hotels.
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