This campaign was conceived as soon as the final whistle blew on the World Cup. These radio-commercials recall a long period of time -from the 40ies to the late 60ies when Italian-made products were the pride of the nation, advertising was charmingly naïve. Each of the commercials features one Italian player masquerading as a fictional Italian product, each one of the commercials is treated in a different style, each one of them is hinting at a popular “vintage” Italian radio campaign.