Cannes Lions

NIKE

MASSMARKET, New York / NIKE / 2010

Awards:

1 Bronze Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This spot captures the essence of sports, repetition to achieve athletic perfection, and the unbreakable bond of sports-“the human chain”. The spot used motion control to capture unique and different moves/actions for each time the athlete completed the same task. The challenge was to repeat unique but similar action that did not overlap. Additionally we created camera transition elements to create a smooth but dynamic overlap between sports.

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