Cannes Lions
PARK PICTURES, New York / NIKE / 2009
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“This Is Your Final Wake Up Call” opens on a clock striking 5:00am and Sergio ‘Kun’ Agüero (Club Atletico Madrid, Spain) lighting a flair, which sets off a fire alarm, causing water to rain down on a roomful of sleeping players. The players rise with a start and, in a mad dash, grab their cleats and scramble out of their smoke-filled dormitory, and spill into the discolored streets of São Paulo.
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