Cannes Lions

NIKE AF1 SÃO PAULO STORE

WESHAPE, Curitiba / NIKE / 2013

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Overview

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Overview

Description

To create, plan and build the new Nike store in a way that would be accepted by the discerning Galeria do Rock public.

Execution

Through a detailed study of the Galeria do Rock customer profile, we found it to be heavily geared towards art, graffiti and hip hop culture. So, we created and built the store within this language, so as to keep it as an open dialogue.

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