The campaign for the new Nike Air Max bears the claim: Run on Air. It gave us the idea of giving the Google Earth site an appropriate look which covered all of the models. The common denominator for us is the weightlessness in space.While creating the Nike Air Max Google Earth contest, we were faced with the challenge of integrating the Nike Air Max campaign into the Google Earth world as tightly as possible. In addition, we had to keep in mind that we were focusing on the entire Air Max range.Largest Nike Air Max target group, ages 16 to 24.