Cannes Lions

NIKE AIR THIELSEN

AOI ADVERTISING PROMOTION, Tokyo / NIKE / 2003

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Flash is utilised to illustrate the world of running sport "trail running", running "no easy or flat way = trail". By clicking on the word "RUN", viewers can experience and enjoy the sport of trail running. The tagline indicated to the young target audience, the similarities in the sport of trail running and in the lives of people.

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