If we are all invited to find our own interpretation of the story told by Joke in “Vision”, everybody will agree that it is difficult to find a word describing the – quasi heavenly- atmosphere. The aerial and earthly dimensions oppose each other whereas the monochrome hues closely conform to the light. The urban landscape comes with an ultra-minimalist and modern design in which the presence of several objects intrigues – TV screens, a motorbike, transparent audiotapes and fans.

Joke provides input for contrariness and boasts a dark and powerful urban style that contrasts with the luminous and light newcomer of the Air Max family that could almost lift him off the ground. The result is a video with a hyper elaborate styling that, beyond offering pleasure to the eye, engages all senses.