To create the impression of movement MPG,recommended 3D images on bus shelter posters and postcards - creating more depth to the image and movement ‘out’ of the ad. For sheer impact/stature,two huge canvasses were secured in first-time locations in Madrid and Barcelona. To create movement in press, we created a media first using a transparent page on top of the main ad, which created the impression of the model trying to ‘escape’ out of the ad.

Awareness of Nike apparel products increased to the highest level ever and apparel sales had 40% higher sell-through than previously.