1. Introduce the latest Nike Sportswear collection in an original and meaningful way.

2. Involve football fans in an unprecedented way - even if that meant looking beyond the pitch.

3. Celebrate the immense influence players have on their public - bringing teens and their idols closer.

Famed for their iconic haircuts, the look of the modern day football player has become a weapon.

To celebrate this originality, and to bring fans closer to the players they idolize, we created the Nike Barbershop app during Euro 2012.

Fans uploaded their picture and tried on a gallery of hairstyles; the Neymar, the Ramos and the Balotelli to name a few.

The most popular looks - chosen via social media - were invited to visit one of seven actual Nike Barbershops to get their style cut for real.

During the two weeks of the Euros, more than 50,000 individual hairstyles were made through the Nike Barbershop app.

Over 4 million people watched the campaign teaser film, staring enigmatic Italian striker Mario Balotelli. This proved so popular it was picked up by Italian TV at the halftime of the Euro finals - reaching 21 million people.

Our seven physical Nike Barbershops became hot spots for fans to watch the sport, buy the gear or get their style cut for real.