Cannes Lions

NIKE BARGE

BBH ASIA PACIFIC, Singapore / NIKE / 2015

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Overview

Description

For 2 weeks in May and June 2014, 15,000+ Thai FOTs (Football Obsessed Teens) had the opportunity to experience what the media described as the most epic football pitch in Thailand – the Nike Barge. Launched just before the football World Cup, the 100-metre barge served as the setting for the finals of the Nike Winner Stays football tournament.

In addition to a football pitch, the barge also included a space for people to trial the latest Nike footwear, chill in the Nike FC Player’s Lounge, get a haircut from the Barber Shop, or get inked at the Tattoo Parlour. It also played host to a concert by the Thai rock band Bodyslam.

100 metres in length - featuring 20 shipping containers, 6 tons of metal and 5 tons of concrete - this floating behemoth was the largest barge to ever sail down the Chao-Phraya River in the centre of Bangkok.

Outcome

• Over 15,000 visitors came on to the barge.

• 400 teams competed in the Winner Stays style tournament.

• Over 1.5 million uses of the #RiskEverything hashtag about the barge.

• Coverage on local news and sports channels.

• Over 3,000 football shoe trials.

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