China loves basketball. While Yao and LeBron are well known, Kobe Bryant is the most popular player by far. Wieden+Kennedy Entertainment and the Shanghai office worked to bring two teams of Chinese players to America to train and compete under Kobe , then return for a widely-anticipated game on their native soil. The resulting 6-episode reality show was shown nationally on CCTV during the build-up to the Beijing games.

In the spot we see Kobe playing basketball against one other player.Super: Pump fake pivot step lay-up