Cannes Lions
JWT, Mumbai / NIKE / 2011
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Nike Yards: Where the street is your stadium and vice versa.
A film that celebrates the soul of Indian cricket, rising from the underbelly of every Indian gully. The endless battle between bat and ball seen through a seamless visual whirlpool between the streets and the stadiums of India. Because 22 yards is where today's legends are made and tomorrow's heroes are born. And India's cricket breeding yards are everywhere, on terraces, rooftops, beaches, balconies, mills, markets and busy streets. Find your own 22 yards and JUST DO IT.
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