The creative execution was "Pitch Invasion".We set up the hardball matches of "Nike5 Professionals (BRAND) vs Japanese Players (CONSUMERS)" across the country.1) PitchesTo declare the invasion, we hijacked Japan’s leading futsal magazine, directly delivered to 400 pitches.After that declaration, the Nike5 began its physical invasion of 7 pitches across the country, where the masters gave an abject lesson in how the game is played at the highest level, time and time again.A non-fiction book of this invasion was later printed and presented to pitches to provide continuing inspiration to Japanese players.

2) YouTubeBefore the invasion, the declaration footage was launched on YouTube to enhance the tension.3) TwitterAll the action was covered simultaneously by live tweet commentary, that spread the on-pitch excitement.4) FacebookA non-fiction book documenting the invasion was written up with Nike5 spirit from its fanpage.

Despite the total budget of $35,000, the Nike5 invaders grabbed the hearts of Japanese players and media alike.

Every pitch was crowded with the audience to watch the real hardball play. And more and more players visited our SNS day by day.- YouTube : over 30,000 views (including English subtitle ver)- Twitter : over 650 followers- Facebook : over 2,200 fans & over 120,000 viewsAnd most importantly, Nike5 products sold out across the country.