Cannes Lions

NIKE FOOTBALL

THE MILL, London / NIKE / 2011

Film

Overview

Entries

Credits

Overview

Description

‘Write the Future’ features an almighty line up of football superstars including Wayne Rooney, Christiano Ronaldo, Didier Drogba, Ronaldinho, Theo Walcott and Cesc Fabregas. The ad shows how the slightest margin of error can lead to ultimate glory or utter dejection, as is the case when Rooney misses a crucial pass and is sent into a physical decline that sees him ending up washed up, bearded, overweight and living in a caravan. The blockbuster commercial’s other highlights include a giant statue of Ronaldo and cameos from Homer Simpson, actor Gael Garcia Bernal and LA Lakers’ Kobe Bryant.

Similar Campaigns

12 items

Fearless

LAFOURMI, Boulogne-billancourt

Fearless

2022, PUMA

(opens in a new tab)