Nike newest offering in athletic footwear, a revolutionary little piece of sneaker engineering that took the boys in Beaverton 16 years to develop and bring to market, called Nike Shox.The USP: SpringsNike Shox uses spring like coils inside the sole of the shoe. Our job, as defined by Nike, was to creatively convey the experience of having springs on your feet.

The Target: Serious amateur athletesNike wanted Nike Shox to add market share but not at the expense of Nike Air. The target was defined as serious amateur athletes between the ages of 18 and 40.

The Solution: HYPERLINK "http://www.nike.com/nikeshox" www.nike.com/nikeshoxExperience it: Follow runners in the NYC marathon, Vince Carter flight simulator times 3, a Scoop Jackson radio show, video testimonials from the 2000 Dream Team and more. Check it out.

Understand It: Through a series of interactive presentations we allow the visitor to understand the evolution of Nike Shox from an idea into a technological masterpiece.

See It: A visual presentation of the shoe that allows the visitor to see it in 3D and manipulate it for a view from any angle.Try It: A comprehensive web tool that allows the user to find out where the shoes are and how to get to them.