Cannes Lions
WIEDEN+KENNEDY, Portland / NIKE / 2010
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We saw The Hyperize shoe as honest, unapologetic, and unafraid to push the traditional conventions of how basketball is played, just like hip hop music in the early 90’s. In turn, we created a hip-hop group made of four NBA stars with the sole goal of promoting the merits of never criticizing and always hyperizin', which in short means: Get out there and have fun beyond your wildest hoop dreams.
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