Cannes Lions

NIKE HARAJUKU - FLAGSHIP STORE

BEACON COMMUNICATIONS, Tokyo / NIKE / 2010

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Overview

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Credits

Overview

Outcome

During the first 2 weeks of its launching, there were many reactions online & offline.About 40,000 consumers came to Nike HARAJUKU onsite, and much more consumers came to that website from the world. In addition, the sales of NIKEiD jumped significantly.And now, more and more colours are being born here.

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