Nike Women has launched a new campaign at Chinachem Century Tower in Wan Chai for promoting the inspiring life stories of Hong Kong female high jump record holder “Cecilia Yeung”. In order to maximize the exposure of OOH advertisement, a giant building wrap was launched during the Hong Kong Inter-School Athletics Competition which located oppose the Wan Chai Sports Ground.

There are major competitors such as Sweaty Betty and Bandier promoting their branding on fun but not being competitive and the best. Thus, the female customers, who just want to do exercise for their own good, could be appealed. Besides, according to the TheJournal.ie, there are more than 700 athleisure options for female customers in this day and age. Although most of them are not the international or large brands, it still threats to Nike's market share.