In the summer of 2005, Nike continued to build its relationship with hockey-crazed kids in Canada and the USA with the Nike Hockey - Training campaign. The campaign was highly targeted, and featured offline advertising via TV, radio, POS, In-store executions. The website was positioned as the hub of the campaign. As such, it needed to integrate the overall offline campaign message, while maintaining a long-term presence for the brand. Henderson Bas developed an innovative and unique site that pushed the limits of Flash technology for a truly remarkable brand experience.