A film to spearhead a kids-first social campaign to celebrate the unbeatable spirit of young Londoners. Filmed in the capital, it channels the vibrancy, diverse and optimism of London's youth via a giant game of oneupmanship, mixing real youth, young sports talent and more well known Londoners.

The main thing for Nike was the skills all the kids had to have and the acting second. For the directors it was the opposite, but they knew they had to find the balance. This was always complicated by the fact that the kids had to be real Londoners, not actors.

Most of them had never worked in front of a camera before.