Nike was looking for a stunt that could mark the launch of Nike’s new running campaign “Choose Go” and introduce Nike Epic React to a wider audience in China. So our task was to come up with a stunt idea that can generate great buzz around Nike Epic React and show China the power of running.

To communicate Nike global message ‘Running makes the world go round’, we hijacked the spherical metro city globe building in Shanghai and turned it into an interactive spinning globe that made runners literally feel on top of the world. On top of the building we installed a 5 metre invisible screen. Across the road runners could run on a treadmill and magically appear on top of the building. The quicker you ran, the quicker you made the world go round. Runners’ names were also projected onto the globe such as  “Su Bing Tian makes the world go round” to deliver a strong message to China of the power of running, and encourage everyone across the nation to get out there and run.

On top of the building we installed a 5 metre invisible screen. Across the road runners could run on a treadmill and magically (live mapping) appear on top of the building. The quicker you ran, the quicker you made the world go round. The spectacle was live for 2 hours.