Nike running has a long history of pushing the sport and the industry forward with world-class innovations and inspiration. That continues with the launch of Nike Epic React, the incredibly soft, springy, light and long-lasting running shoe that will make whoever puts on it wanna go for a run. Our task is to create a trialing event that will give runners an unforgettable experience with the Epic React and generate shareable content to lure more people to try it on.

The experience was installed in four stores and one pop-up location in China and ran for one month. Following the success, it was bought back into stores for the launch of the new colours and Nike Taiwan and Berlin installed the game. Shoppers would try on the shoes, have their photo taken and create an avatar before stepping onto the treadmill. Using a hand controller to jump, their aim was to get as far as they could along the land full of metaphors for the shoes. The further they got, the higher up the leaderboard they went. Once leaving the experience shoppers would receive a randomised personal 10 second clip from the game.