As the year comes to the end, most people struggle to remember their last run, let alone a whole years worth of effort.

We took all the sweat and data from a runner’s year and made it tangible, visualizing their progress and achievement, motivating them to start strong in 2016.

The personalized NRC Re-Run video showed runners their efforts throughout the year. A 30 second video showed the user their first run route of the year using Google Maps GPS Street View, their most active month, and their most recent route again visualized using Google Maps GPS Street View.

All supercharged with bespoke animations.

NRC Re-Run was launched in 46 countries, with a multi-channel campaign to drive awareness and encourage runners to re-live 2015. Celebrating their achievements and energizing them to start 2016 strong.

Accessible via nike.com/nrcre-run, runners could share their NRC Re-Run videos across Facebook, Twitter, Weibo, Instagram.

In total 247,653 Re-Run videos were created, shared over 50,000 times with over 9 million impressions on social networks.