Cannes Lions

NIKE RUNNING MIDNATTSLOPPET 10KM RACE

SCHOLZ & FRIENDS STOCKHOLM, Stockholm / NIKE / 2006

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Overview

Description

Midnattsloppet is a running event where millions (well, not really) of happy Swedes run through the Stockholm south side for 10km. We want people to participate and to attend the preparatory running classes we have. The site (and the rest of the campaign) illustrates how the Nike tools (running classes, web coach and so on) helps to turn the uphill into a downhill.

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