Run the City is a global event organised to create awareness over running. Poor money, great objectives.The Rome project: Cesare was an overweight man to whip into shape and sign up to RUN ROME 05. Runners had to log on to run4cesare.com and let us know their workout. The longer they ran, the greater the possibility Cesare would get off his butt and run. Three webcams were set up in his house 24/7 and a troupe tailed him live on all histraining runs.RUN4CESARE: 40 days of live webcam coverage-20,975 web visits-1522 runners entered for the race.