Cannes Lions
ICONOCLAST, Culver City / NIKE / 2016
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Description
Earth-shattering skill, a player turns to dirt after a juke.
Humiliate, or be humiliated as a juke is posted to vine.
Make them face the music, a man turns into an accordion after a nice juke.
Craft a masterpiece with the #MercurialX - a man turns to stone after being juked.
The #MagistaX will move them to tears - as a man is humiliated by a nice move.
There’s no hiding from #MercurialX, a man tries to hide in his sports bag after being juked.
Send them home early, after a missed slide tackle a guy slides home and onto the bus.
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