Nike asked us to create a campaign that would challenge their soccer-obsessed audience. We responded with 365 Todays.365 Todays is a power-to-the-people DIY soccer magazine reporting the most up-to-date stories of Nike athletes, teams, and products. It’s editorial mission: To inspire America’s young soccer elite to “kill a lion every day”—to practice and get better each day, with a vengeance.To that end, users get the latest updates from their favourite players, receive training tips on how to improve each and every day, and use a unique map interface to locate dispatches from across this soccer nation.