User Name: nikebukatsuPassword: justdoitChallenge:Lead Junior-High and High-School athletes (Bukatsu Kids) to retail sites to participate in the Nike campaign.Idea:We created a Super-Athlete Manga campaign. The campaign was teased at the most popular Mobile SNS sites. To obtain the full Manga story of the athletes, the consumer had to visit the retail site and via QR code placed on Nike Posters and merchandise, download the stories straight to their mobile.

Results:The numbers for access to the mobile page were record breaking for Nike, and the distribution of Manga stickers was successful.