Cannes Lions

NIKE SPORTSWEAR

VILLARROSAS, Barcelona / NIKE / 2008

Awards:

1 Shortlisted Cannes Lions
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Description

During shooting "Momentum", nobody even hoped that what was fiction would become reality. The director tells Ronaldinho to shoot in direction of the basket without watching. Ronaldinho asks if he must really shoot the ball in the basket. The director answers “they will do postproduction editing”. Ronaldinho takes off the hood of his sweater, raises the ball and shoots without watching. He does it! But the shot doesn’t show clearly if it went in or not. This became news in sport programs creating controversy amongst readers of well-known sports press and forums online.

More than 1,000,000 viewers on youtube and 200,000 on the official website.

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