Create a Christmas campaign targeted at the youth audience, comprised of young people between the ages of 17 and 24 years old – connected, digital people, who participate in communities, enjoy being part of the brand and with a high potential for participation.

The intention was to give consumers a different experience with the brand, so that they could make their contributions to it and leave their mark. From this line of thought came the idea of interacting with the public around the campaign through “customization” of communication.

We created a shop window with panels showing partially coloured illustrations of the products and we made colour pens available for the public to make their mark on the panels.

The success of the interaction with the public when the campaign was installed generated a high level of repercussion. So much so that, in some cases, new panels had to be printed to allow for replacement and continuity.