Cannes Lions

NIKE+ SUPERSONIC

AKQA, London / NIKE / 2008

Awards:

1 Shortlisted Cannes Lions
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After six hugely successful years, Run London had earned a place in the hearts of 30-something occasional runners in London. In 2007, Nike wanted a brand new city attack that would get young London excited about running. Supersonic invited London’s youth to prove their speed – to earn tickets for themselves and two mates to the ultimate 1K race and after party, featuring live performances from Dizzee Rascal and The Enemy. Supersonic enters the calendar as a completely new genre for running events and a global first.

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