After six hugely successful years, Run London had earned a place in the hearts of 30-something occasional runners in London. In 2007, Nike wanted a brand new city attack that would get young London excited about running. Supersonic invited London’s youth to prove their speed – to earn tickets for themselves and two mates to the ultimate 1K race and after party, featuring live performances from Dizzee Rascal and The Enemy. Supersonic enters the calendar as a completely new genre for running events and a global first.