The modern girl of fitness had changed, and the marketplace was more competitive than ever, with NTC imitators and a range of fitness apps, classes and trends competing for her attention. It was our job to capture her attention all over again.

While we had added a lot of workout content in that time, the app had not been redesigned or had any new functionality added since its first launch in 2011.

We needed to rebuild the app from the ground up, creating a whole new fitness experience that would give her the inspiration, motivation and results our users demanded.

Armed with a combination of app usage data and cultural insights, we set out to create the new Nike+ Training Club: an app that would give the modern girl of fitness the structure and measurement she needs to get the best results, plus the variety and control she needs to stay motivated.

With new rewards and an iOS7-inspired design wrapped around our innovations, we created 4-week Programs to Get Lean, Get Toned or Get Strong, at Beginner, Intermediate and Advanced levels. Yoga sessions and Nike+ Running integration would keep it fresh, while the ability to customise workouts gave users control.

Released on New Year’s Day, Nike+ Training Club was a runaway success. We received a million downloads across iOS and Android in the first week, and reached almost 3 million by the end of January.

The app earned Editors’ Choice and Best New Apps status on the Apple App Store, going to #1 in 23 countries. It also received incredibly positive feedback across the app stores and in social media.

“Already my app of 2014”, “So far the greatest workout” and “One of the best apps I’ve ever seen” are a few comments received across both app stores in January.