During the film we see athletes of different shapes and sizes pushing themselves forward by using air. We go from professional athletes to everyday athletes and from one sport to another.

While we see these people perform and the action become more visceral, we hear the sound of breathing getting more and more excited—until it stops when someone almost chokes. The breath starts again and reaches a climax while we show the aftereffects of sports, a moment that isn’t often shown in an ad.