Nikewomen focuses on the positive aura that women exude after a workout. The feeling they get afterward when beautiful kicks in. Site features include downloadable sights, sounds and mood quizzes that embrace the rewards of 'after' by celebrating the euphoria you can only get from a great workout. This ‘After’ campaign empowers women to explore, celebrate and extend their own unique experience. It reminds women of the cause/effect relationship between working out and feeling great. As a result of this campaign, Nike has seen a consistent rise in product recognition and sales in the Asia Pacific region. In fact, as of August 2004, Nike has experienced a 30% jump in brand recognition and an equally impressive increase in sales.