Cannes Lions

NIKETRAINING

DAIKO ADVERTISING, Tokyo / NIKE / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

Nike physical test simultaneously nationwide. "Nike checked their physical level on 5 parameters. (SPEED, POWER, AGILITY, REACTION, QUICKNESS)". They can manage their own test results at the Nike website. In addition, all test results were counted. They can find out their physical level in comparison. First time ever ranking was completed. Offer training menu corresponding to their test results. "One month intensive training that overcomes their weaknesses and brings dramatic physical

Outcome

July 7, 2008 "Nike physical stadium" was held at National Stadium in Tokyo. Head-to-head competition with rivals. "University athletes who have been training intensely gathered. They competed of their body’s limit." Nike assigned a professional trainer for the winner. Training program to achieve maximum physical strength is in progress. Physical test entrants: approx. 1,500 people. Nike Physical stadium entrants: approx. 500 people. “Physical” awakening for Japanese young athletes in the summer of 2008.

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